Color Palette Rating Tool
Put palettes next to each other, collect quick votes, and sort by net score. Handy when a Slack thread of screenshots is not cutting it.
Add a Palette
What this is for
Color choices get subjective fast. This tool turns preference into a simple score so teams can see which options rise without a two-hour debate. It does not replace accessibility review or brand guidelines—it just makes the popularity check explicit.
Why vote instead of argue in email
- Clearer signal: net scores beat “I guess I like this one?”
- Faster rounds: people vote when they have time instead of blocking a meeting
- Broader input: design, eng, and marketing can each react without rewriting the deck
- A paper trail: options and scores stay visible if someone asks later why you picked A over B
How to use it
- Create a palette with a clear name and HEX values (spaces or commas;
#optional). - Add a few variations—warmer, cooler, higher contrast—so the vote is meaningful.
- Share the page with stakeholders and let them vote.
- Read the ranking (upvotes minus downvotes) and decide whether to refine or ship.
Habits that keep votes useful
- Limit each palette to about 4–6 colors so people compare roles, not noise.
- Include text and background pairs so votes reflect readability, not only mood.
- Run separate light and dark candidates when you support both themes.
- Name options by intent (“Calm trust”, “High energy”) so voters know what they are scoring.
- If scores are flat, drop weak colors and run a second round instead of forcing a winner.
Typical use cases
- Brand refresh options for leadership review
- Campaign or launch themes for marketing and design
- Design-system token shortlists across design and engineering
- Narrowing A/B color candidates before you build them
- Structured client feedback instead of vague “make it pop” notes
Frequently asked questions
Can I export my palettes?
Copy the HEX values under each color card into Figma, Sketch, or CSS variables. For structured exports, move the winning set into the palette exporter or Tailwind export tools.
How many palettes should I put up for a vote?
Five to ten is a practical range. Beyond that, people stop comparing carefully and scores get noisier.
Can someone vote more than once on the same palette?
Yes in the current tool. That can be useful for weighted input, but say so up front if you want one vote per person for a formal decision.
How is this different from a palette generator?
Generators create options. This tool ranks options you already have. A common flow is generate a few schemes, then rate them here.
How do I keep accessibility in the loop?
Votes measure preference, not contrast. After a winner emerges, run key pairs through the contrast checker before you commit tokens.
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