Typography is more than just choosing a font; it's about creating a visual hierarchy and a cohesive aesthetic that guides your users through your content. Good font pairing enhances readability, sets the tone for your brand, and creates a pleasant reading experience. Poor pairing, on the other hand, can feel chaotic, unprofessional, and make your content difficult to read.

The key is to choose fonts that have enough contrast to be distinct, but enough harmony to feel like they belong together. This tool is designed to help you explore that balance.

1. Pair a Serif with a Sans-Serif

This is the most classic and foolproof pairing strategy. The contrast between the decorative strokes of a serif font and the clean lines of a sans-serif font is naturally harmonious. A common pattern is to use a bold, elegant serif for headings (like Playfair Display) and a clean, readable sans-serif for body text (like Roboto).

2. Create Contrast in Weight and Style

If you choose to use two fonts from the same family (e.g., two sans-serifs), ensure there is significant contrast between them. Pair a bold, expressive display font for headings (like Oswald) with a neutral, simple font for the body (like Open Sans). The difference in their character and weight is what creates the hierarchy.

3. Mind the Mood

Fonts have personality. A rounded, bubbly font conveys friendliness and fun, while a sharp, geometric font feels modern and technical. Ensure the moods of your chosen fonts align with each other and with the overall message of your brand. A mismatched pairing can send a confusing message.

Typography is just one piece of the puzzle.

• WCAG Contrast Checker: Once you have your fonts, make sure your color choices provide enough contrast for them to be readable by everyone.
• Color Palette Generator: Find the perfect color scheme to complement your new font pairing.